PRESS & APPEARANCES
THE GIFT OF GIVING: INSIGHT ON AUTHENTIC GENEROSITY
I was only nine years old when I witnessed my parents talking about how they were going to leave our home country of Iran to flee the 1979 revolution and find a safe haven for their family. My brother, the eldest of four kids, was already in Detroit. My older sister was also smuggled out to the US via a sponsorship of a Jewish organization that helped families get their teenagers out of the country. My parents only had to worry about me and my little …
CHERISHED MEMORIES
Haleh Shoa, Westchester entrepreneur, and photo organizing expert founded Picturli in 2016.
Picturli was created to provide personal photo organization, preservation, and design services so that families could keep their photos safe, accessible, and present them in ways that could be enjoyed.
The idea for Picturli stemmed from Shoa’s love for preserving her own family’s memorabilia and from the reactions of others after having their photos made into calendars, photo albums, and other gift items.
“When I was 9 years old, my family and I left Iran to flee from the 1979 Iranian Revolution to find a safe place to live,” Shoa said. “All we had were the shirts…
COMMUNITY HIGHLIGHTS ARTICLE
Today we’d like to introduce you to Haleh Shoa.
Hi Haleh, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
I was only nine years old when I witnessed my parents talking about how they are going to leave our home county of Iran to flee the 1979 revolution in order to find a safe haven for their family. My brother, the eldest of 4 kids, was already in Detroit. My older sister was also smuggled out to the US via a sponsorship of Jewish organization that helped families get their teenagers out of the country. My parents only had to worry about me and my little …
5 WAYS TO ENJOY YOUR HOME MOVIES
When I founded Picturli, a photo organization, curation, and design boutique in Los Angeles, my mission was to help families preserve their memories and tell their stories so that future generations know who and where they come from. I have a sense of longing to know my grandfathers, neither of whom I met as they died long before I was born. I have one photo from my paternal grandfather, which I cherish. Unfortunately, I don’t have any memories of my maternal grandfather, despite having 6 aunts and uncles on that side of the family. He died in 1940 in the middle of the war and famine. Taking pictures wasn’t a priority at that time. Luckily I have enough family members who can talk about their memories of him to help me “feel” where I come from. I have learned that he was kind and generous, the qualities I try and nurture within myself daily.