CASE STUDIES

CURATION OF ASSETS

CHROME HEARTS

Chrome Hearts, a revered luxury brand with over 33 years in the industry, received a recommendation from esteemed book publisher Assouline Inc., to engage Picturli's photo management services. The purpose was to curate the brand's vast private and campaign photo collection. This project was exclusive and demanded a high level of technological expertise, as well as a creative approach to curate over 600,000 photo assets for "the best of" Chrome Hearts’ legacy book.

Picturli worked at Chrome Heart’s headquarters directly with the owners and their art department, to identify 5,000 curated photos for conceptual projects. We designed a customized keyword structure to provide a scalable search engine for their current assets library. We delivered the curated library with each photo tagged with the names of the actors, actresses, models, friends, and family members that appeared in the photo. We also tagged the campaigns in which they were used. Picturli set up the entire infrastructure needed to accomplish this monumental task, which we completed in four months, and all work was done on-site at the client's headquarters.

GLOBAL ASSET MANAGEMENT

APPLE PRODUCT LAUNCH

Media Arts Lab (MAL), the renowned creative agency responsible for managing Apple Inc.’s advertising campaigns, enlisted the services of Haleh Shoa, principal of Picturli, to spearhead the global billboard campaign for the highly anticipated launch of the iPad Mini. As a project manager, Haleh expertly led a team of 56 account managers, tasked with liaising with Apple clients across 5 continents to gather the necessary assets for their respective regions. Given that the asset requirements for each continent varied significantly based on regional specifications, Haleh and her team were tasked with building over 430 specific files, each adorned with unique product icons tailored to the needs of the region. Despite the complexity of the project, Haleh managed to deliver outstanding results, completing the project seamlessly within a tight 2-month deadline.